Selected Project

Mercedes Family Racing Challenge

Engineering, programming and family co-creation, designed as a meaningful brand experience.

Chengdu2026Corporate Brand Experience · Family Technology Experience
Family participation · Mercedes project
Family participation · Mercedes project

The project

Steamland designed a family technology challenge for Mercedes-Benz owners, combining engineering, programming, parent-child collaboration and light competition into a premium brand experience.

Our role & delivery

A family racing challenge: STEAM content and the activity sequence, construction and programming tasks, equipment preparation, educator guidance and on-site coordination.

What this enables

The experience connects family interaction with technology, creativity and teamwork, giving the brand a concrete role in a shared family memory.

A specific brand project for Mercedes-Benz owner families.

YOUR NEXT PROJECT

A starting idea.
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